Posted on

Let the beauty of what you love, be what you do -Rumi

Sass & Bide was established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton, who began by selling bespoke denim on London's Portobello Road. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London.

What started out a simple love for Australian style, challenged by a lack of access to Australian designer labels in the region, ended up flourishing into a fully fledged mission to catapult our Australian style influence across the Middle East. Sass & Bide was established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton,…

Read more